“What is AR shopping” and “How to get started with the advanced augmented reality tech” are the questions taking the eCommerce world by storm.
Many businesses are creating digital experiences to help online shoppers feel like they are shopping in-store. With the help of augmented and virtual reality technology, customers can interact with the 3D models of the product, try items on their bodies, and then make their final purchase.
Big retailers like IKEA, Dior, Nike, L’Oréal, etc., have introduced AR apps to help customers explore and shop for products online. In this guide, we will reveal what AR shopping is and how eCommerce brands are improving the shopping experience.
What Is AR Shopping App?
Before we dig deeper into the technology, let us start with the basics – what is AR shopping?
In simple words, when online shoppers try products in the virtual world, it is termed AR shopping. It includes using AR apps or virtual try-on tools to view the three-dimensional view of products in a real-life environment.
The primary goal of such an immersive experience is to allow customers to try products before buying. IKEA was the first company to introduce an AR shopping app – IKEA Place app.
The augmented reality application lets customers see how furniture will look in their room before they invest in the product. Not only in online stores, but many leading eCommerce brands also incorporate AR for in-store shopping. Magic or smart mirrors and in-store AR navigation system in the store streamline the customer shopping experience.
According to the Zion Market Research report, the global augmented reality market is expected to reach USD 128 billion by 2028. The reason behind the popularity of AR is that it helps customers interact with items in the real-world environment. In essence, AR helps online shoppers take the stress out of online shopping.
Should Your eCommerce Brand Use Augmented Reality?
No doubt, many brands are offering augmented reality eCommerce apps to their customers. But before you invest your money in AR, it’s vital to understand if it’s the right fit for your brand.
- Beauty businesses can create AR experiences to help customers try hundreds of makeup shades online. Sephora is one of the adopters of AR. The beauty brand allows customers to try makeup or new hairstyles on them in the virtual world.
- Clothing brands can implement AR to boost customer engagement. Customers can try hundreds of garments using phones or standing in front of smart mirrors.
- Brands that sell furniture, like IKEA, can offer augmented reality shopping experiences to their customers. This helps them minimize product returns and boost sales.
Beauty and fashion brands can effectively implement AR and generate sales. Aside from streamlining the buying journey from start to finish, AR is a great marketing tool that helps brands tap into the untapped market.
SelfStylo is a widely used augmented reality virtual try-on application specially designed for fashion brands. You can schedule a free demo with SelfStylo AR experts to understand the exclusive features of the product.
Things To Consider Before Choosing AR Technology
Now that you know “what is AR shopping” and “which brands should incorporate AR,” here are a few things to consider before you get started.
The costs of augmented reality apps will depend on what features you’re looking for. For instance, if you’re planning to build a feature-rich application, you’ll need to hire a team of developers, virtual reality designers, etc. Conversely, if you choose a pre-built app that can be customized per your needs, you can reduce the costs to a large extent.
Robust Security Features
The next important thing to look for in an AR app is robust security features. The real-time data analytics gathered by the advanced AR technology will help you optimize marketing campaigns. However, it’s essential to understand the data is gathered safely and stored in the system.
Not all virtual try-on apps are the same. For this reason, it is crucial for you to access the features a particular app brings to the table. It’s vital to analyze how well an augmented reality application engages your online customers. Some common features you need to check to include a clean user interface, a split-screen feature, and more.
Social Media Integration
Last but not least, you’ll need to choose an AR product with social media integration. The unique feature helps customers to share their AR experiences on social media platforms like Instagram, WhatsApp, etc. For instance, they can virtually try products, download pictures, and share them on social media.
Leverage The Power Of AR Tools In Retail
As online shoppers are becoming frequent AR users, augmented reality is all set to play a larger role in bridging the gap between the online and offline shopping worlds. Only brands that integrate AR tools and offer the best virtual experiences to their customers will stand ahead of the competition.
If you’re perplexed about how to get started with the technology, get in touch with SelfStylo experts. The augmented reality experts will help you understand what is AR shopping and how you can prepare your business with the right tools.