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free foundation matching apps 2023

5 Free Foundation Matching Apps to Find Perfect Shade Online

Foundation matching apps are designed to help makeup lovers find the perfect foundation shade during online shopping. Read our comprehensive guide, where we reveal the best free foundation match apps and compare them to help you choose the best one. 

Nothing is more tricky for beauty enthusiasts than finding the best foundation shade online that matches their skin tone. It becomes more painstaking and frustrating for those with skin tones that primarily lie in between and have to use a blend of two foundation shades. 

Fortunately, there is a solution to this problem — an online foundation matching app. Whether you’re looking for an Insta-worthy matte finish or a dewy look, a foundation shade finder app can help you find the ideal makeup shade. In this article, we shed light on the free matching foundation apps available online, along with their unique features. 

5 Best Free Foundation Match Apps for 2023 

A feature-rich foundation match app allows users to find the ideal base shade that aligns with their skin tone. Witnessing the benefits of makeup shade finder tools, many brands are integrating foundation match apps to help their customers find and buy the perfect shade online. Some remarkable benefits of the shade finder app include a reduction in unsatisfactory purchase decisions and RTO (return to origin) rates. Below is the list of the best free foundation shade finder apps. 


SelfStylo AR tool is one of the top-rated virtual makeup applications with over a hundred makeup shades. You can either use the live camera or upload a photo to virtually try 100+ makeup foundation shades along with lipsticks, eyeliners, mascara, etc. 

try selfstylo makeup shade finder online 2023

Many famous brands are leveraging the power of beauty filter apps and virtual try-ons to reduce product returns and drive sales. Customers can try makeup products in the virtual world before they finally spend their money. 

Besides virtual try-on features, SelfStylo helps brands with real-time data analytics. The dashboard allows brands to track users’ try-on journeys and multiply conversion rates. To know about the features of SelfStylo in detail, schedule a free demo with our experts today. 


Findation is the world’s largest database of foundation shades, with around 77,000 colors. It has a lot of information that helps users with personalized product recommendations. 

You can enter the details of your closest foundation shade, and Findation will curate a list of shades that matches your skin. 


The concept of the Glamai foundation shade finder app is different from the one we mentioned before. If you want to use the app to find foundation shade, you’ll have to know your shade in any other foundation. 

For instance, you have to pick an original shade, and Glamai will automatically choose the most similar shades in other foundations. Similar to foundation, you can use Glamai to find similar shades of blush, shadows, lipsticks, or anything else. 


Slapp is one of the feature-rich foundation match apps that help users to find the right shade of blusher, bronzer, concealer, and powder. All you need to do is take a selfie with proper lighting, upload it on Slapp, and find the foundation color. 

Although the foundation matching app comes with handy features, it’s limited to the foundation. Like the SelfStylo try-on tool, Slapp does not allow users to try other makeup products like lipsticks, eyeliners, eyeshadows, etc. 

Sephora Find My Shade

Unlike other free shade matchers in this list, the Sephora foundation matcher app is accessible via desktop and its mobile site. The easy-to-use tool uses an interactive quiz to help users find an ideal shade in less than a minute. 

All you need to do is select the foundation brand you want. Then choose the “Find My Shade” option under the color choices, and the tool will help you with the matching foundation shades. 

How to Use SelfStylo Foundation Matching App? 

Using the SelfStylo foundation matching app is pretty straightforward, all thanks to its clean and user-friendly interface. If you are a fashion brand planning to integrate SelfStylo or understand how customers will use it, read the step-by-step instructions on how to use it. 

  • Schedule a free demo for SelfStylo virtual try-on tool. 
  • Open a live camera or upload an existing picture from your device. 
  • Try on hundreds of foundation shades or click on “Shade Picker.” Here you can select your skin tone, and the AR app will automatically find the perfect shade for you. 
  • Once you have found the shade of your choice, you can buy it from your favorite brand within the SelfStylo app. 

free foundation apps to find perfect shade

You can read our detailed tutorial to learn how to use the makeup shade finder app — SelfStylo. 

SelfStylo: Free Foundation Matcher App for You 

SelfStylo is one of the best free foundation matching apps for users. Brands can integrate the application into their website to help customers find the perfect foundation match. Not only the AR tool helps users explore foundations, but also a wide range of other makeup products. This ensures brands can sell makeup combos, generate better revenue, and stand ahead of the competition. 

So, don’t wait; test out different makeup options using the SelfStylo makeup and foundation matching app today!

selfstylo foundation apps online