The role of Augmented Reality trends is to blend the real and digital worlds to help marketers and help businesses serve their customers better and improve the customer journey. The immersive AR apps enable brands to communicate with customers in an interactive digital space and let customers experience the product in a three-dimensional environment using their smartphones.
AR-powered apps are designed to add value to the customer shopping experience by allowing them to visualize, try, and buy the brand products before they add the item to the cart or make their purchase. This Augmented Reality trends guide will help enterprises understand the role of AR in customers’ journeys from pre-sales to sales to post-sales and how to gain more customers using AR apps.
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During Pre-Sales: Interactive Experience With Augmented Reality trends
The pre-sale stage is crucial in the customer-acquiring journey as it determines whether or not the visitors will turn into potential buyers. AR apps help brands communicate with prospective customers better, understand their needs through search history, create personalized offers, and drive sales. Below are the three main benefits of using AR in pre-sale.
Remove Purchase Uncertainty
Customers are often uncertain about the products they see online, as the digital world does not allow them to touch, feel, or try the product. As you see, Augmented Reality trends use AR tools to help brands simplify the buying decision and remove purchase uncertainty by letting customers try the product in the virtual world.
Understand The Augmented Reality trends
Brands can gain more customers by setting the trend of their products on different social media platforms through the power of AR filters. AR apps enable customers to visualize the product in a three-dimensional space with the filter and share their experience on social media. As a result, it helps brands make customer journeys interactive and fun, improving customer satisfaction rates and acquiring loyal customers.
Personalize The Offer
Not all visitors want to buy the same product; the only way to improve sales is by personalizing the product recommendations and the customer’s journey. Augmented Reality tools leverage advanced algorithms that gather customers’ previous purchase data and search history to create an offer that meets their needs. In addition, brands can even offer additional product recommendations to sell more products to the same customers and generate more revenue.
During Sales: Enhance Sales With AR
Many online shoppers abandon their shopping carts after finalizing the product they want to purchase. As a result, this leads to immense business loss and a low conversion rate. The role of AR technology is to ensure that the customer remains engaged from start to finish, delivering a high success and conversion rate. A study by invesp reveals that 63% of shoppers say AR improves their shopping experience, indicating the importance of adding AR apps to the business. Some of how AR helps customers during sales include:
Try Before You Buy
Beauty apps are eliminating the stress of makeup shopping and helping customers try to get a 3D virtual makeover. SelfStylo virtual try-on tool allows customers to apply anything from eyeshadows to lipsticks and facial cosmetics by pointing the camera at their faces.
Virtual Dressing Room
Another way to leverage AR during sales is by utilizing a virtual dressing room to help customers choose the right-fit clothing and give them a better idea of products while shopping. Customers can browse different products and instantly see how each one will look on their bodies.
Smart Mirrors
The AR-powered smart mirrors are installed in-store to help customers visualize different garments, jewelry, cosmetics, etc., on their faces and body without trying them on. Customers can choose any clothing from the shelf, stand in front of an AR mirror, and check how it will fit them to reduce the stress and time required for shopping.
Post-Sales: Retain Customers With Augmented Reality trends
Retaining customers is less expensive than attracting new audiences, and post-sale support can help companies solidify customer relationships. When customers are acknowledged after they purchase a product/service, it ensures customer satisfaction and drives customer loyalty. Some of the best post-sale AR techniques include:
Send Customized Offers
Brands often neglect using AR technology to its full potential. As Augmented Reality apps store search and history data generated by users, marketing teams can use it to prepare and send customized offers that will help them retain clients and improve their sales.
Self-Service Support
AR makes it easy for brands to help customers understand the different aspects of their products. For instance, for an enterprise that sells tech products, AR can serve as a method to help customers get quick technical support by accessing manuals, training materials, and FAQs instead of waiting for a team member to help them.
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Augmented Reality Trends In Customer Journey
Augmented Reality trends are transforming the sales and marketing sector in different industries. Companies that adopt AR apps into their pre-sales, during-sales, and post-sales business operations can get an additional competitive advantage. Integrating advanced technology in business can help improve customer shopping experience while making them feel empowered and valued.
SelfStylo is an Augmented Reality application that helps fashion brands understand customer behavior and let online shoppers try the products before purchasing. Enterprises can integrate the app into their website or in-store to leverage the role of AR in the customer’s journey and to boost pre to post-sales.
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