The future of augmented reality technology looks optimistic, as it brings an immersive experience to online shopping.
Gone are the days when augmented and virtual reality were sci-fi things. In today’s competitive retail landscape, brands prefer integrating advanced technology to deliver AR experiences to their customers and boost sales.
Industries, including retail, gaming, healthcare, etc., are using AR to improve the user experience when shopping online. With that in mind, you need to understand where the industry is heading to catch up with the trends.
In this guide, we’ll reveal what immersive technology is, the top AR trends of 2023, and its future.
What Is Augmented Reality Technology?
Augmented reality superimposes virtual objects in real-life environments. It allows the user to view and even try a particular product to understand how it will look on their faces or bodies. Unlike virtual reality which involves wearing a VR headset and entering an artificial environment, AR users experience a real environment with 3D digital information overlaid on top of it.
Using hand-held devices like smartphones or tablets, users can try hundreds of products, like clothing, makeup, shoes, etc., from the comfort of their homes. Different AR use cases can be seen in retail, entertainment, gaming, military, and navigation. Additionally, customers in retail stores may use AR indoor navigation to find products in the store and make offline shopping interactive and fun.
Augmented Reality Trends Of 2023
Augmented reality technology isn’t new for consumers; instead, it is making a move swiftly. Let us dive into the top augmented reality future trends so you can use the tech to its full potential.
Indulge in the Metaverse
One of the goals of augmented reality is to strike down the barrier between the digital and physical worlds. Since AR offers items for a virtual trial experience, its combination with Metaverse opens new opportunities for businesses and consumers.
Companies are already using face and body tracking technologies of augmented reality. With the amalgamation of Metaverse, brands can bring the avatar feature that represents the user in the virtual world. Hence, we can expect growth in virtual and augmented reality technology, and brands will adopt VR and AR experiences to be prepared for the future.
AR Live Stream Shopping
Live stream shopping is not a new concept for the world. Although AR live-stream shopping has just taken off in the USA, it has grown in popularity in other places like China. In the USA, it is expected to reach $57 billion by 2025.
Given the popularity of AR in promoting and selling products on social media platforms, AR live-stream shopping will grow in 2023 and beyond.
The AR-integrated try-on live-streaming will help shoppers to try products in the virtual environment and make logical decisions. Hence, it is clear that augmented reality is the future for many industries.
Use of Artificial Intelligence
Artificial intelligence and augmented reality are the two booming technologies in the market. Both technologies work together to improve the buying and selling of products online. There are two ways in which artificial intelligence plays a vital role in augmented reality:
- AI powers AR’s facial and spatial recognition feature to help apps recognize the user’s face and apply makeup.
- AI and AR technologies go hand-in-hand to provide innovative solutions, solving various business challenges.
In 2023, we can expect the progressing utilization of AI in AR. Companies will be using artificial intelligence programs to design objects in 3D spaces for use in the real world.
Evolving Mobile Augmented Reality
Mobile devices are the main driver of AR popularity. Instead of using augmented reality headsets to view and try products, users use their smartphones or tablets to experience the immersive experience. AR not only allows users to leverage the full potential of native features of technology but also helps brands to drive sales, improve brand awareness, and engage customers better.
With this trend gaining pace, we’ll witness more retail brands joining IKEA, Gucci, H&M, etc., and leveraging AR in marketing. Those looking to connect with Gen-Z and tech-savvy millennials will consider launching mobile AR apps in 2023.
It’s evident that fashion brands will jump into the bandwagon by adopting AR tech and assisting customers in trying hundreds of makeup products online. However, building an AR app is very complex for inexperienced staff. That’s why it’s better to contact professionals for developing AR apps, so you can focus on other aspects of your business.
SelfStylo is one of the best AR tools, helping brands speed up the pipeline of offering items to their customers online. If you’re looking to test the AR capabilities and understand what they can do for you, contact the experts of SelfStylo. It is a virtual makeup try-on application with a clean user interface to enable an augmented reality experience for customers. Users can try different makeup products with a few clicks on the phone.
Future Of Augmented Reality In Business
It’s clear from the trends that the augmented reality or AR market will continue to grow as the years go by. Additionally, AR is the next big step for growing businesses, as technology is becoming more and more accessible to customers.
The augmented reality market is expected to cross $97.76 billion in 2028, implying businesses offering rich AR experiences to customers will stand ahead of the curve.
If you’re a fashion brand ready to take the first step into the future of augmented reality and unlock your business potential, contact the team of SelfStylo today.