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AR Solutions for Sustainability for brands

How Augmented Reality is Making Sustainable Fashion a Norm

The fashion industry is under increasing pressure to embrace sustainability in a world where people are becoming more aware of their environmental impact. Fashion businesses are rethinking their processes, from decreasing waste to sourcing materials ethically.

Augmented Reality (AR) technology stands out as a game-changer in this effort to be environmentally friendly. AR solutions for sustainability are more than just trendy buzzwords. They are the link between evolving technology and a better planet.

Let’s look at how AR solutions for sustainability are transforming the fashion sector by lowering the barrier to entry for sustainable fashion. 

How AR Solutions For Sustainability is Helping Fashion

AR solutions for sustainability practices in the fashion industry have helped environmentally aware brands and buyers by addressing their concerns regarding the planet.  

From introducing virtual try-ons to personalized recommendations, AR has allowed fashion to evolve in the following ways:

Virtual Try-Ons for Reducing Returns

Virtual try-ons are the starting point for AR solutions for sustainability. Traditional shopping frequently results in higher return rates because of poor fit or customer dissatisfaction with the acquired item. These returns leave behind a sizable carbon imprint. 

Using augmented reality technology, customers can virtually try on clothing to see how it will fit and appear on their bodies. As a result, fashion companies have registered reduced return and exchange rates by 40%, with an increase in business conversion of 97%.  

Lessening Overproduction

The fashion sector faces a severe problem with overproduction, which results in excessive waste and resource depletion. This issue is addressed through AR  solutions in sustainability through personalized purchasing journeys. 

Brands that have implemented AR solutions for sustainability to analyze consumer data and fashion preferences to produce specialized apparel recommendations. Fashion firms may reduce overproduction and its adverse environmental effects by basing production on actual demand.

Virtual Fashion Shows and Reduced Transmission

A staple of the industry, fashion shows have long been linked with expensive occasions that necessitate substantial travel for both guests and designers. 

Virtual fashion shows are introduced by AR solutions for sustainability, which decrease the need for actual travel. Designers can reach a global audience while drastically lowering emissions linked to travel by showcasing their collections in realistic virtual surroundings.

Embracing Sustainable Material Choices

AR solutions for sustainability go beyond the typical retail setting. AR can be utilized by fashion businesses to inform customers about the sustainability of the materials they use in their products. 

Shoppers can scan clothing tags to receive precise information about the sourcing and environmental effects of materials through augmented reality (AR) apps. This openness pushes firms to prioritize sustainable materials and gives consumers the power to make knowledgeable decisions.

Personalized Fashion Recommendations

AR-enabled algorithms can examine consumer preferences and purchasing patterns to suggest eco-friendly personalized fashion recommendations that are suitable. This customization encourages customers to look into and embrace environmentally friendly fashions that suit their tastes.

AR-enabled platforms monitor data, learn about the tastes and demands of fashion enthusiasts, and provide them the opportunity to try on their items while lowering the expense of operating a physical store. 

Sustainable Brand Discovery 

AR can help users discover brands that are more friendly towards the Earth. Customers may access brand histories, information about ethical standards, and details about sustainability certifications by scanning QR codes or logos, developing a stronger relationship with environmentally friendly labels.

Brands around the globe have been gradually adapting AR solutions for sustainability concerns. These solutions have helped them regain an entirely new customer base, including a sharp rise in profits from eCommerce.

Introducing AR solutions can automatically produce intended sustainability results. With SelfStylo, you can integrate your brand into the realm of virtual reality and AR.  Upload your product catalog, make combo offers, and integrate our try-on features onto your website or on WhatsApp. Selfstylo will even provide consumer analytics for you to check. 

Ready to experience SelfStylo? Book a free demo today!

Brands that Have Embraced AR in Fashion

The following brands were some of the earliest adopters of AR, which in turn enhanced their sustainability practices:


One of the top fashion houses, Burberry, is enthusiastic about augmented reality. They continue to experiment with AR in their global campaigns after integrating it into several web channels.

Their innovative partnership with Google enabled internet shoppers to access the in-store purchasing experience on their digital devices directly. Customers can view things in 3D, whether they search for backpacks or sneakers on Google. Now in the mainstream, Burberry was one of the earliest adopters of this technology.


Zalando, a leading retail house in Germany, partnered with Snapchat to introduce a new virtual try-on experience. Snapchat users had to take a full-body picture and upload it to the app to use the function. They then selected a garment from the list of choices, and the application effortlessly added it to the image. The technology intelligently removed any overlapping clothes, producing a realistic portrayal. 


Fendi took advantage of the pandemic to give their loyal clients a sense of returning to in-store changing rooms. They introduced virtual dressing rooms to recreate the sensory experience of trying on new clothes within their store premises.

With more brands vying for AR solutions for sustainability, its popularity in the fashion industry is likely to grow unabated.

AR Solutions for Sustainability: A Brand New Chapter in Fashion

AR technology is democratizing sustainable fashion by enabling virtual try-ons, personalized purchasing journeys, and virtual runway shows. By lowering waste, overproduction, and travel emissions, it promotes a more ethical and environmentally sensitive approach to fashion.

SelfStylo can help get your brand the much coveted “earth-friendly” tag. We provide comprehensive solutions related to virtual try-on integrations with your products. Do you want to know more? Get in touch with us today and learn about the exciting new world of AR in fashion.

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