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AR Face Recognition

AR Face Recognition: Applications & Use Cases Of AR

AR face recognition is revolutionizing how we interact with the world. The advanced tool is used in many industries, including but not limited to retail, healthcare, marketing, and much more. Amongst all sectors, the retail industry has always been the eager adopter of the latest technology.

With users becoming more demanding and expecting immersive technologies to be a part of their online shopping experience, fashion brands are doing their best to integrate immersive tech. One of the best examples of immersive technologies is the AR makeup application that helps users try virtual makeup using their smartphone or laptop from their homes.

This article will explain the concept of AR facial recognition in the business world and its use cases.

AR Face Recognition

What Is AR Face Recognition

Often face detection, face recognition, and face tracking are used interchangeably. However, the three terms differ in certain aspects.

AR face recognition is the software that “recognizes” human face presence in the camera to generate a 3D face mesh. Then, it overlays augmented reality experiences and produces face modifications in real-time. The technology detects the users’ facial expressions and applies different products to their faces.

You can think of AR face recognition as the Snapchat face filters that recognize facial features and overlay the objects on faces in the virtual world. In a nutshell, face-recognizing technologies use both face detection and tracking abilities.

Top Use Cases Of AR Face Recognition

According to Gartner predictions, around 80% of smartphones have on-device AI capabilities. That’s why many businesses have started using AR platforms to connect with their consumers and generate better revenue. Here are a few top use cases of virtual try-on tools powered by AR face recognition technology.

AR Advertising

Brands that can make the online shopping experience fun and interactive for their customers will likely stand ahead of the competition. That said, enterprises are now integrating AR apps with face recognition features. With the help of augmented reality face filters, users can turn their faces into movie characters or apply hundreds of makeup products using their smartphones. When customers are allowed to try products in the virtual world during the advertising, they are likely to purchase products and reduce product return expenses for brands.


AR face tracking is a virtual try-on tool that can solve the major problems of traditional eCommerce shopping. With augmented reality apps using face tracking, users can see themselves wearing makeup products, jewelry, sunglasses, etc. This helps them try hundreds of products using their phone cameras without leaving home. As consumers get a realistic sense of how they’ll look after using the product, it helps brands to reduce the returned items and save money.

Virtual Makeover

Buying makeup products online has always been a hassle for customers. Integrating the new technology will help fashion brands remove customer stress during online shopping. With virtual try-on tools, users can wear lipsticks, eyeshadow, blush, foundation, etc., in real-time using their digital device.

When MAC cosmetics and Sephora launched their try-on tools, the leading beauty businesses experienced growth in sales. If you are a makeup and cosmetic enterprise wanting to implement a virtual try-on tool on the website or in-store, SelfStylo is your best partner. The intuitive application help the audience to browse through different products, take a selfie and share the new look on social media in a few clicks.


Many games developed recently use face AR technology to make them more interactive and fun. The AR filters are applied to the players’ faces, transforming them into realistic 3D avatars. Besides in the field, players can use the 3D avatar in chat rooms and live real-time video chats.

AR Video Calls

Augmented reality face recognition has also paved the way in the video conferencing industry. The advanced technology helps users to change or remove the background during video calls. In addition, the AR beauty or face touch-up technology enables users to automatically improve their look by skin smoothing, face morphing, teeth whitening, and other beautification options. These face filters overlay the animation or digital objects onto their faces and engage users for a long time.

AR Face Recognition

Integrate Augmented Reality App In Fashion Brands

Face tracking and facial recognition technologies have been around for quite some time, helping brands improve customer service. Leveraging the power of advanced AR techniques will help brands access real-time data analytics about customers. This user purchase history can then be used to improve marketing efforts and improve sales.

SelfStylo is a face-tracking and augmented reality application for makeup brands. The tool is widely used by beauty and cosmetic businesses to let users try cosmetics from the comfort of their homes. If you want to know more about AR face recognition-powered applications and how they can benefit your business, get in touch with our experts for a free demo today.