AR in eCommerce reinvents the shopping experience of users with virtual try-on features and bridges the gap between physical and digital shopping. With the increase in online competition, the attitude of business owners towards Augmented Reality and its role in the eCommerce and fashion industry is shifting drastically. Customers can now try the products with the virtual try-on before purchasing, improving customer satisfaction.
Retailers are rethinking their priorities; and are taking steps to embrace new tools, technologies, and trends that will help them to create compelling customer experiences and improve brand loyalty. This Augmented Reality guide will help brands understand how AR impacts the eCommerce industry, its benefits to the shoppers, and how top brands embrace this game-changing technology.
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Benefits Of AR For Shoppers
Augmented Reality technology is revolutionizing the eCommerce industry and impacting customers’ online shopping experience. Retail owners can watch Augmented Reality tutorials for beginners to learn the basics of AR apps and use them to grow their brand awareness. Some of the main benefits of AR in eCommerce for shoppers include:
- Reduces Return Rate
In a conversation with CNBC, the co-founder and CEO of Happy Returns said, “Shoppers return 5-10% of their in-store purchase, whereas the product return rate accounts for 15-40% when they purchase online. Augmented Reality in eCommerce allows shoppers to try before buying any product online, which reduces the return rates.
- Personalized Customer Experience
In today’s highly crowded eCommerce marketplace, retailers must take extra measures to offer a personalized experience to the customers to gain customers. Marketing teams can effectively use data available through AR technology to customize products and services according to the shopper’s needs.
- Build Brand Loyalty
A recent study indicates that 70% of customers are expected to be more loyal to businesses that leverage AR technology. Augmented Reality in fashion helps customers with virtual try-on technology where they can try the product before clicking the purchase button.
- Create Custom Product
The Augmented Reality technology in eCommerce enables customers to see and customize the products that suit them best, contributing to improved customer experience. One of the best benefits of Augmented Reality products is that customers can customize products that align with their needs.
SelfStylo is a virtual try-on for fashion brands that impacts how brands leverage AR to connect with their customers and sell cosmetic products. The AR app allows users to virtually try on makeup products when they point the camera at their faces and then buy their favorite product.
Brands Using AR In eCommerce
AR apps enhance the shopping experience by allowing customers to interact virtually with the products and improve their online shopping experience. Here are a few brands that have entered into Augmented Reality by integrating the latest tools and technologies.
- IKEA
IKEA, the furniture giant, adopted the AR application called IKEA place to help shoppers virtually place the products in their rooms. The ultimate goal of IKEA was to improve the online shopping experience as customers can check the product’s size, style, design, and functionality before they click to buy.
- LEGO
LEGO uses AR technology to create immersive experiences for children with its LEGO Hidden Side sets. The AR app allows children to switch their physical toys into digital games. With AR and virtual try-on technology, children can scan the colored disks in each play set to combine the digital and physical gaming world.
- Walmart Marketplace
In 2021, Walmart acquired a virtual fitting room to expand its AR offerings and give interactive experiences to customers. The marketplace integrated Zeekit with Walmart.com and Walmart app to start to Choose My Model Experience. The main motive behind adopting and integrating the latest technology is to help customers shop for what suits their body style, skin tone, and hair color.
- Karün
In the fashion industry, the eyewear company Karün provides a unique shopping experience to shoppers with virtual try-on. Shoppers can try different glasses online and buy products that suit their faces.
The future of AR in eCommerce is bright as it enables business owners to create an impressive on-site experience for their customers. The tool allows brands to boost customer engagement, drive sales, increase brand awareness, and enhance customer retention.
The Future Of AR in eCommerce
Augmented Reality is the ultimate way to improve marketing, gain customers, and bring innovation to business. Various eCommerce businesses are exploring advanced AR functionality to strengthen their brand authority. Companies willing to act now will embrace multiple opportunities, such as customer engagement, improve client retention, and attract customers in 2022 and beyond.
SelfStylo makeup try-on is an AR tool for online shopping that helps brands accelerate their sales with the power of technology. Brands can integrate AR tech for marketing to enhance customer interactivity with products and augment customer experience. If you are a fashion brand looking to power up sales, integrate SelfStylo Augmented Reality in your eCommerce business today.