The advent of Augmented Reality or AR tech in fashion is revolutionizing users’ shopping experience and helping brands generate high revenue. The virtual representation of the product or service on the customer’s smartphone with Augmented Reality helps customers make an informed purchase decision while assisting business owners in increasing engagement and post-sale satisfaction.
In today’s advanced and high-tech era, AR and VR are the two essential technologies helping fashion brands interact with their customers in a fun and engaging way. As a result, brands can differentiate themselves from the crowd and maximize profits with AR. This guide will uncover the importance and challenges of implementing AR in business and how brands can overcome them to boost sales.
ALSO READ: AR in eCommerce: How AR Impacts The Online Shopping Experience
Is Implementing AR tech in Fashion Industry Relevant?
Many big brands are investing in the latest technologies like AR and VR to improve the overall customer experience and introduce personalization into their business. The AR tech in fashion market share will grow at a CAGR of 40.9% from 2022 to 2030 as more brands have started incorporating technology into their organization. Here are a few reasons why eCommerce brands should pay attention to adopting new technologies like Augmented Reality.
- AR tech in fashion industry improves customers’ interaction with the products in a digital space. The interactive shopping experience establishes a strong connection between the brand and the customer, leading to improved sales.
- Visualizing the products before buying lets customers get an idea of the product beforehand. For instance, when users try different makeup products, it helps them visualize their looks and make better purchase decisions.
- When businesses offer a personalized shopping experience to their customers and simplify their buying journey, they get repetitive customers and draw in more buyers.
- As AR tech allows customers to try on the product, it reduces the potential returns and promotes overall satisfaction.
AR Tech Challenges Faced By Brands
AR tech in fashion business is evolving, with many small and big brands planning to integrate the latest technology into their business. Brands like Warby Parker, Shiseido Cosmetic Mirror, Burberry Beauty, and Sayduck are marketing themselves using AR-enabled solutions in the competitive world.
Integrating AR apps into business helps fashion brands gain more customers, improve brand awareness, and generate more revenue. However, the implementation of AR-related solutions comes with its own set of challenges. Below are the biggest challenges eCommerce owners face while integrating AR apps into their businesses.
- Implementation Cost
One of the most common concerns during the adoption of AR is the hefty implementation cost of the project. Building a virtual try-on app from scratch and customizing it with unique components that meet the business needs requires a high financial budget. The best way to overcome the financial constraints is by choosing an easy-to-deploy AR app that can be integrated into the business website without any lengthy procedure.
- Skill Gap
The second most cited concern for business owners during AR implementation is the skill gap, as building an AR application requires years of experience and access to cutting-edge tools. Fashion brands who intend to include AR apps in their business must focus on upskilling their workforce to fill the technological and skill gap or choose an AR tool that can be integrated without a skilled workforce.
- Low-Quality Hardware
Business owners must focus on using high-quality hardware to make AR implementation successful. The reason is that high-quality hardware improves the visual experience given to the end user with its advanced features and allows them to visualize the products in a better way and in real-time.
- Perception Regarding Tech
With people using mobile AR to visualize and purchase products, brands need to focus on adapting technology to enter the digital selling world. Many brands consider AR technology unfit for their business model or a gimmick. eCommerce owners who intend to stand ahead of the competition need to focus on changing the perception of in-house teams towards technology. Teams need to collaborate and work towards making AR implementation a success in the long run.
Integrating the right AR tech in fashion business involves a lot of expense and time. SelfStylo is a virtual try-on tool for beauty brands with multiple built-in features that allow the end user to try different makeup products, such as eyeliner, eyeshadow, mascara, etc., quickly.
ALSO READ: Augmented Reality in Fashion: Why Retail Needs AR in 2022?
Implement The Best Virtual Try-On App
New tech solutions have opened the doors to new business opportunities, and AR in business is the best way to meet rising customer expectations while hedging against competitors. Beauty and fashion brands who integrate the virtual try-on app into their business get a chance to build long-lasting connections with their customers and grow sales.
SelfStylo AR tool allows beauty brands to overcome the challenges in AR adoption. The AR tool comes with a clean interface and easy-to-use features that can be easily integrated with the brand website. If you are a beauty brand owner who intends to integrate AR tech in fashion brand, then the SelfStylo virtual try-on makeup tool is your perfect solution.