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Augmented Reality Apps: Why Fashion Brands Are Using AR? 

In today’s retail environment, business owners are shifting from traditional solutions to advanced technology like Augmented Reality apps in retail that boost conversions and increase revenue. Augmented Reality apps are the next big thing in the retail industry as it helps brands to offer a contactless experience to users and witness tremendous growth. 

Augmented Reality apps and virtual try-on tools make the shopping experience easy for customers by letting them try clothes, makeup products, accessories, etc., virtually before buying them. This guide will help fashion and beauty brands understand how AR is helping retail business owners increase revenue and conversions.

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Ways Brands Can Use Augmented Reality apps In Retail

In a world where everything is shifting online, retail brick-and-mortar stores are integrating modern technologies like Artificial Intelligence, Augmented Reality, the Internet of Things, etc., to keep pace with the advancement. The main idea behind implementing Augmented Reality technology is to improve user experience, sell more products, and generate better revenue. Here are the best ways brands can use AR in eCommerce to boost their business profits. 

  • Gain Invaluable Insights 

Each customer has different needs and preferences when shopping for clothing, accessories, makeup, and other fashion-related products. The Deloitte Consumer Research Report indicates that 36% of customers prefer customized shopping experiences, making it more critical for businesses to offer personalized services. Augmented Reality apps in retail analyze user data and enable retailers to provide customized and personalized products, improving customer satisfaction and sales. 

  • Promote Products Online

Retailers focus on offering discounts and promotions to grow sales, and AR tech helps brands to gain customer attention by creating engaging and timely digital product displays. AR apps work by assisting retailers in bringing products to life or showing the product in action with the help of technology, leading to more product selling. 

  • Better Customer Experience 

AR solutions like virtual try-on tools focus on improving customer satisfaction by offering them the best possible shopping experience. Augmented Reality apps in retail analyze customer traffic patterns, hot spots, traffic flow, and zone behavior to help retailers understand the buyer’s journey and improve their decision-making process by recommending products that match their needs. 

Brands Using AR Apps To Increase Sales

AR tech enables retailers to improve how they connect with their shoppers in the digital world. Augmented Reality apps offer multiple benefits to retail owners, such as increasing customer engagement, driving sales, and generating better revenue. Below is the list of brands focusing on digital implementation and using Augmented Reality apps to boost sales. 

  • CB2 

CB2 is a global furniture brand that saw a massive increase in sales after implementing AR and VR technologies. According to CB2, their sales grew by 21% per visit, matching a 13% increase in average order size. The furniture company installed the AR program to enable customers to visualize the furniture, like the chair, sofas, etc., at their homes. With AR technology, customers could also take on a 3D tour of the digital showroom and browse through the different products of the store.

  • IKEA

Another furniture brand, IKEA, saw an average conversion of over 200% after launching their AR furniture app, IKEA Place. The furniture brand increased its online sales by 10%, allowing its customers to visualize the furniture products in their homes. Built-in VR features assist users in taking a picture of their space and adding specific products using the live filters to see the right fit. 

  • L’Oréal 

In 2018, L’Oréal purchased an AR app called ModiFace, making it one of the major beauty brands to implement AR in their business. The simple-to-use AR tool allows users to try different makeup shades virtually before they make an actual purchase. During the pandemic, the sales of the beauty brand tripled when users started spending seven minutes trying 20-30 makeup shades and engaging with the brand.

  • Sephora

Sephora, a renowned beauty brand, allows users to browse through their makeup collection with a virtual assistant. Sephora virtual artist lets customers try different eyeshadows or eyeliners to create a new look or even try the pre-created looks and adjust their intensity in seconds. 

SelfStylo is an Augmented Reality app that helps fashion brands boost sales and improve conversion rates. Brands can quickly deploy the AR application into their website or app to give a personalized experience to the users that leads to better revenue generation.

ALSO READ: How Are Beauty Brands Using Virtual Try On To Provide Personalized Services?

Add AR Into Your Fashion Brand

Major fashion and beauty brands implement AR apps into their business as an essential part of their conversion and marketing strategy. Virtual try-on tools enable users to interact virtually with the product and allow brands to improve the customer’s buyer journey. 

SelfStylo virtual try-on makeup app allows beauty brands to boost sales with a unique approach. Brands can deploy Augmented Reality apps in their retail business to help customers interact with the products differently in the virtual world and maximize their post-buying satisfaction rate.