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Augmented Reality in eCommerce: 10 Innovative Examples

Augmented Reality in eCommerce allows shoppers to virtually try and test the brand’s product using their electronic devices. Augmented Reality aims to eliminate the gap between online and offline shopping, allowing shoppers to get a 360° view of the product. 

Augmented Reality in eCommerce helps customers see the products from different angles, evaluate the texture, view the product in their room or face, and then make the final purchase decision. This article will dive deep into why implementing AR for eCommerce in 2023 is a big win and what are the best examples of AR in retail.

ALSO READ: Augmented Reality Benefits: Revamp Customer Experience With AR Tools

Importance Of Augmented Reality in eCommerce Industry 

Augmented Reality in eCommerce is an emerging technology that helps fashion brands to let customers enjoy an immersive experience when they shop online. It merges the real and virtual world and enables shoppers and brands to improve buying and selling procedures. Here are a few benefits of Augmented Reality for eCommerce merchants and their customers. 

Interactive Shopping Experience 

Customers want to view and try the product before purchasing; however, this is impossible during online shopping. With the implementation of Augmented Reality in eCommerce, shoppers can try on the product in the virtual world. For instance, a fashion brand can help customers explore the makeup category, virtually use the products, create their own makeup look, and then purchase the items to improve post-purchase satisfaction.

High Shopping Time 

Video is one of the most effective ways to help customers understand the product, spend more time on the website, and boost the conversion rate. Augmented Reality has a similar effect to the video, and 3D technology like Augmented Reality in eCommerce increases the conversion rate by multifold. When customers spend more time, they are likely to buy the products and improve profit margins for the merchants. 

Flexible Customization 

With one 3D model and AR technology, customers can explore a product in different designs, patterns, and colors. In addition, customers can create their makeup combo by choosing, trying, and adding items to their makeup list. This flexibility given to the customers will allow retailers to provide personalized recommendations, upsell their products, and generate more sales. 

Develop New Products 

Another benefit of Augmented Reality in eCommerce in 2023 will be the easy development of new products. With AR, merchants can eliminate the need to send sketches to the manufacturer, create prototypes, spend time on revisions, etc., and simplify the complete product development process. In addition, the AR tool and applications make it easy for eCommerce owners to be more responsive to market trends and customer demands. 

The fashion and beauty industry is one of the most likely to be transformed by AR in 2023. Many big fashion and beauty brands have implemented Augmented Reality in eCommerce, while many others are planning to get started with the new-gen technology. SelfStylo, an AR makeup try-on application, is designed for fashion and beauty brands that want to offer an immersive experience to customers and help them try makeup products in the virtual world. 


Innovative Examples of Augmented Reality in eCommerce

Below are some creative examples of Augmented Reality in eCommerce that revolutionize the retail industry. 


MOSCOT eyewear provides great experiences to its customers through AR technology. They are creating an in-store experience for their customers by giving them an easy and convenient way to try on glasses and make a purchase. In addition, users can examine the design of glasses from different angles with AR technology and 3D models. 

Similar to MOSCOT, Bailey Nelson saw a massive lift in conversion rates after choosing AR tools. Studies reveal that the eyewear brand improved its conversion rate by 400% after implementing AR in its business. 

Part & Whole

The Canadian contemporary furniture company launched an AR application to help customers visualize furniture in their own space. Customers can customize with the 3D technology and then make their actual purchases. As a result, this will help customers play with fabric and armrest variations to create highly customizable furniture. 

IKEA is another furniture company that introduced the IKEA Place app to enable customers to place items in their homes and view the furniture in the virtual world. 


Augmented Reality is not limited to clothing, furniture, or eyewear; AR’s smart and innovative features have helped many beauty and fashion brands improve how they sell products to their customers. For example, L’Oréal, one of the biggest beauty brands, collaborated with Facebook to offer AR-powered makeup try-on experiences to their customers. 

By implementing Augmented Reality in eCommerce, L’Oréal is helping customers try makeup products from Giorgio Armani, Urban Decay, Yves Saint Laurent, Maybelline, etc., using their mobile devices. 


The AR experience offered by ASOS allows shoppers to view different garments. Using Augmented Reality technology, ASOS have created models on the website that customers can dress up depending on their preferences.

ALSO READ: Augmented Reality in Fashion: 5 Fashion Brands That Embraced AR Tools

Implement Augmented Reality in eCommerce Today

Already worth billions, the AR technology market will continue to expand in the coming years. As brands are looking for ways to bolster more revenue and improve their conversion rate, the benefits of Augmented Reality in eCommerce in 2023 cannot be overstated. Every industry (fashion, apparel, makeup, etc.) is improving its profit margins by introducing AR. 

So, it will not be surprising that AR, 3D, and VR are the future, as they already demonstrate many tangible eCommerce benefits. So, if you are a fashion brand owner, it’s time to create an immersive shopping experience for your customers with SelfStylo Augmented Reality for eCommerce in 2023.