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Augmented Reality in Fashion: 5 Fashion Brands That Embraced AR Tools

Augmented Reality in fashion is a phenomenon that is revolutionizing the beauty industry. The technologies will help fashion brands improve customer experience and drive sales. They offer a brand new way to help customers test products in the virtual world. The immersive applications keep customers engaged throughout their online shopping journey.

Augmented Reality in fashion is a new, innovative, and immersive way for businesses to reach targeted audiences, strengthen their brand, and engage with customers at a new level. Forward-looking fashion brands and marketing teams are taking steps to utilize the power of AR in the tech-savvy world. 

With the best AR tool integration, eCommerce shoppers can visualize how an item, such as makeup, clothing, etc., will look at them while shopping online and make an informed purchase decision. This guide will cover the top five fashion brands leveraging AR tools to make shopping easier for their customers and why other brands should integrate AR tools. 

Augmented Reality in Fashion 

66% of customers prefer AR for shopping, indicates a Google Consumer Survey. Some reasons AR and VR are gaining popularity among shoppers include the following:

  • Try-before-you-buy feature of AR enables customers to try on the product before they click on the purchase button. 
  • Integrating the best AR tool in the fashion business improves in-store navigation by helping shoppers find the item quickly and make their purchase decision. 
  • AR apps allow shoppers to overcome pre-purchase indecision by boosting customer-product interaction and reducing product return rates. 
  • Augmented Reality technology in fashion improves the shopping experience and suggests products based on search history and customer preferences to improve business profits. 
  • AR solutions help customers design custom outfits, save time, and improve their decision-making process with easy-to-follow AR tutorials. 

SelfStylo is the best AR tool for fashion brands, helping them boost online sales by improving how users connect with their products. The tool has an uncomplicated user interface that allows easy integration of apps with websites to offer an immersive user experience. 

ALSO READ: SelfStylo Launches New Augmented Reality Virtual Try-On For Makeup Brands


Fashion Brands Using AR Tools 

Many brands are adopting Augmented Reality tools for customer retention and onboarding, and that is why the global Augmented Reality market size is aiming to reach USD 97.76 billion in 2028. Some of the best real-life AR examples in the fashion industry include


The Gucci AR app allows users to try on shoes, eyewear, makeup, and apparel using a Snapchat-like feature on their phones. Gucci collaborated with Snapchat to create the virtual try-on for the new sneaker launch, and it generated an astounding amount of customer attention, engagement, and sales by reaching 18.9 Million unique users. Witnessing the excessive growth in AR technology, the famous fashion brand launched Gucci Virtual 25 – a colorful neon sneaker pair. The sneakers exist only on the user’s photo and can be used in social network VRChat and Roblox games. 


Burberry partnered with Google to create an AR shopping experience for customers. The partnership resulted in a spike in sales of two iconic products of Burberry, namely the Arthur Check sneaker and the Burberry Black TB bag. Burberry bets on AR to boost handbag sales and stimulate the in-store experience, improve customer engagement, drive sales, and improve customer interaction. While the brand has experimented with Augmented Reality technology, this AR filter is continuously proving to be a game changer for the fashion brand. 


Dior has recently launched the Instagram filter series to add Augmented Reality to their fashion brand. The previous filter allowed the brand users to virtually try on clothing such as headbands and hats and then make the final purchase. This time, Dior launched an AR overlay with a firework selfie effect inspired by a new eyeshadow palette to stay competitive in the AR-driven market.


L’Oréal Paris

Cosmetic giant L’Oréal is constantly innovating and using digital technology to augment the in-store experiences. In a conversation with The Drum, Lubomira Rochet (the global chief digital officer of L’Oréal) explained how the fashion brand is expanding beyond virtual makeup. The fashion brand installed Magic Mirrors devices built on AR technology. After acquiring ModiFace and using AR tech to showcase products, the conversion rate of L’Oréal tripled


To enter the Augmented Reality world, ASOS integrates the “See My Fit” AR system to help customers try the clothing without physically visiting the location or trying the products. The AR technology digitally maps clothes onto models and lets customers choose suitable clothing based on each garment’s size, style, and fit. Regarding the integration of See My Fit, Yael Vixel said, “We are connecting the dots between the online and physical world in helping them purchase what they see.” 

Choose The Right AR Tool For Fashion Brands 

Augmented Reality is one of the biggest technology trends in improving the customer shopping experience for fashion brands. Fashion businesses can reach tech-savvy customers by leveraging the features and benefits of Augmented Reality. 

SelfStylo is a virtual try-on with facial recognition technology that scans the user’s face and places the product to find the perfect fit. SelfStylo Augmented Reality technology can help cosmetic brands increase revenue, connect with customers, and boost user experience.