Skip links

Augmented Reality in Fashion: Why Retail Needs AR in 2023?

Augmented reality in fashion is changing how brands sell their products in the online world. The primary goal of AR in retail is to eliminate the gap between the physical and digital shopping worlds. Using augmented reality apps, customers can view, try, and shop products using their hand-held devices. It works by overlaying digital content in real-world environments to help shoppers view products in the 3D environment.

With the integration of powerful tools like Augmented Reality, the fashion and beauty industry will undeniably witness massive growth in customer engagement. As one of the fastest-moving and innovative industries, the fashion industry is constantly striving to make a colossal shift to AR technology. 

Leveraging AR in fashion enables businesses to help customers comprehend what they buy with virtual shopping. As a result, this leads to higher-post purchase satisfaction, enhanced marketing campaigns, and boosted sales. In this guide, fashion and retail businesses will understand the role of AR technology in fashion, its examples, and why they should leverage it. 

Augmented Reality in Fashion

Augmented Reality is evolving how retail owners sell their products and customers buy them with virtual shopping. With the increasing adoption of Metaverse shopping, many companies are leveraging AR to provide their customers with a more visually appealing experience. Some of the main benefits of including AR apps in the fashion retail business include the following:

Immersive Customer Experience 

Rich and immersive experiences can elicit customer emotions by allowing them to feel the product and connect with the fashion brand. A study reveals that 47% of buyers feel connected and acknowledged when companies include AR technologies, leading to increased sales. 

Reduces Product Return 

In the digital world, purchasing a product based on stock photos leads to high product returns. This product return due to customer dissatisfaction can cost $550 billion to companies per year, as predicted by the research firm Statista. Integration of Augmented Reality and Metaverse shopping will allow customers to imagine the product, reducing product return and high customer satisfaction. 

Gain Customer Insights 

Technologies like AR/VR in fashion keep users engaged with the products, help the marketing team gain valuable customer insights, and improve marketing efforts. Marketers can gain information from AR apps, such as how long a customer takes to buy a product, which is their most/least favorite product, and the product features those boost sales. Such information can help them craft a sales funnel, engage more buyers, and close deals. 

Researchers indicate that the global virtual fitting room market will grow from $3.50 billion in 2021 to $12.97 billion by the end of 2028, leaving no space to avoid AR apps. Fashion retail business owners need to integrate new technology like virtual try-on and fittings soon to help customers understand the product style, size, and fit before making their final purchase.

ALSO READ: AR-Enhanced Makeup Tools: Why Do Brands Need Them?

5 Examples of AR in fashion 

The fashion industry is adopting innovation much faster than other businesses. Integrating mind-blowing tools and AR apps will bring a digital revolution to the industry and impact how customers try products and purchase from the comfort of their homes with Metaverse shopping. 


Michael Kors Sunglasses Try-On  

Michael Kors, the world-famous fashion brand, has incorporated the virtual try-on of sunglasses on Facebook. Running AR ads on Facebook allows the fashion brand to boost customer engagement as users can select the “tap to try it on” button to try a pair of sunglasses on their faces and make final buying decisions on the spot. 

Warby Parker Glasses Try-On

The virtual try-on tool, developed by Warby Parker, enables customers to try the sunglasses and pick frames that suit their face shape, style, and needs. However, the Augmented Reality tool is only available for iPhone X or new models for imbibing personalization into every purchase. 

Magic Mirror Clothing Try-On 

The fashion retailer of Poland, Timberland, has created Magic Mirror – an AR-powered mirror that enables customers to visualize a garment on their body. Customers can try any outfit from the given collection, feel how the clothing will look, and then make their final purchase, which enhances user satisfaction. 

SelfStylo Makeup Try-On

SelfStylo is a virtual try-on to help fashion retail businesses boost customer engagement. The AI-powered technology lets customers experience the makeup product on their own before they plan to purchase them. SelfStylo can be integrated into any makeup brand’s website/application to extend customer reach, reduce returns, and multiply conversion rates. Fashion brands can integrate SelfStylo Web AR or SelfStylo AR to help buyers feel connected, make fast buying decisions, and give them a personalized experience. 

Gucci Shoe Try-On 

Gucci, an Italian company, has implemented AR in fashion for its shoe category. With the latest AR technology integration, customers can try on shoes and experience the product’s look firsthand. 


Choose The Right AR Fashion Partner 

Brands in the digital world need to focus on deploying Augmented Reality in fashion to stay competitive in the market. Having a partner who understands the technical know-how of AR technology can solve real-world problems and bring the brand vision to life. 

SelfStylo is a real-time AR technology helping fashion retail businesses revolutionize their customer shopping experience. Utilizing a smart solution like Augmented Reality powered tools will help your fashion brand to boost customer engagement, accelerate brand sales, and generate better revenue.