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Augmented Reality Tutorial: Ultimate Guide For Fashion Brands

Augmented Reality tutorial is helpful for fashion retailers as it provides them with an ultimate guide that would eventually help them create a convenient shopping experience for their customers. With the right AR tutorials, fashion brands can learn how to fill the gap between physical and online shopping and transform the space into a virtual fitting room. Gen Z and millennial customers are shifting towards AR technology as a part of their online shopping experience, forcing fashion brands to adopt digital technologies. 

As the fashion industry is witnessing a massive shift to virtual try-on tools, many brands have found the practical use of cutting-edge tools in a real-life environment that help them attract customers and improve brand authority in the market. This ultimate AR tutorial will assist fashion brands in implementing the best AR tool into their business and how AR can create value for the brand.

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Ways To Implement AR Tools In Fashion 

Attracting the target audiences requires effective marketing techniques and strategies. Augmented Reality apps can help companies get noticed in the mainstream and offer top-notch services to customers. Explore the enormous list of possibilities that businesses get by implementing AR technology into their business. 

  • A virtual makeover is the best aspect of AR technology that enables users to try different cosmetic products and create their best look. The digital AR app adds various makeup products to the digitized 3D human face to help them understand how the product will look in reality. 
  • Virtual try-on clothing is another option that fashion brands can leverage to attract more customers. With Augmented Reality tools and apps, customers can try different clothing to determine the correct size, style, and look before making a purchase. 
  • Many fashion brands have to deal with product fitting challenges that lead to unnecessary product returns and customer dissatisfaction. Virtual fitting rooms or VFR technology let users try shoes, clothing, and other fashion products in a 3D avatar to help companies overcome fitting challenges. 

SelfStylo is a feature-rich Augmented Reality tool that allows customers to try cosmetic products before buying. Fashion brands can use the latest technology to improve the customer shopping experience, reduce the discomfort of makeup testers, and ultimately drive more sales and profit. 

How AR Creates Value For Fashion Brands? 

AR in the fashion industry is still nascent; however, many companies have already implemented the tool to create value for their business and enhance the customer experience. A study reveals that around 47% of shoppers are ready to pay extra if the brand allows them to personalize the product using AR technology. Some of the ways by which brands are creating value for their business with AR include:

  • Better Self-Service Experience

Fashion brands can leverage AR technology’s power by helping customers understand more about the product or service. For instance, virtual try-on tools enable cosmetic brands to showcase their makeup products to customers. With the help of the latest technology, customers can visualize the makeup products on their faces and then choose the one that looks perfect. Enhanced self-service experience will help brands to gain more customers and hedge against the competition. 

  • Give Power To Customers 

The ultimate way to win more customers and drive sales is by giving the shopping power to customers’ hands. Deploying AR in fashion is an interactive way to let customers explore the brand’s product range and encourage them to make a purchase. AR technology allows customers to take control of their shopping, try different makeup products, and engage with the brand effectively and meaningfully. 

  • Enhance Product Selling 

AR apps encourage customers to buy more products with personalized product recommendations. With the integration of Augmented Reality technology, brands can automatically recommend different products based on user purchase history and surfing behavior. As a result, immersive tech enhances customer experience, reduces return rates, and drives more sales. 

  • Reduce Marketing Costs 

One of the main benefits of an Augmented Reality tutorial is that customers can share the AR content with their friends and family, reducing the marketing costs for the fashion brand. When users try makeup products, they can share the content with others to help the brand get more customers without spending vast amounts on marketing campaigns.

ALSO READ: AR in eCommerce: How AR Impacts The Online Shopping Experience

Impact Of AR On The Fashion Industry

Augmented Reality offers endless ways for fashion brands to engage with their customers, build strong relationships, and improve how customers interact with the products. With topics like Augmented Reality tutorials becoming trendy, businesses are forced to invest in AR technology to create immersive experiences for their customers. 

If you are a cosmetic brand wanting to utilize AR’s power, the SelfStylo AR tool is all you need. It can help you track customers’ behavior and boost conversion rates. The Augmented Reality tutorial will help fashion shoppers to try different products on their faces without leaving their homes.