Born between the mid-1990s and the beginning of 2010s, Gen-Z has grown up in a digital era where smartphones, social media, and virtual experiences are the standard. Gen Z is significantly changing how cosmetics are purchased and used because of their climate-conscious beliefs and tech-savvy outlook.
The way this generation shops for cosmetics has been entirely changed by Augmented Reality (AR), which has emerged as a game-changer. AR has many advantages and fascinating uses in cosmetics shopping, all utilized to their full potential by the Gen-Z.
There must be a reason why Gen Z favors the new tech reality. Let’s try to understand why!
Top Reasons Why Gen-Z Prefers AR For Cosmetic Shopping
In a study conducted by Snapchat, the following has been found:
- 92% of Gen Z prefer to use AR when purchasing products online.
- 60% of Gen Z stated that AR provides a personal feel.
- Over 50% of Gen Z are likely to pay attention to an ad if it features AR
Interactive Try-Before-You-Buy Experience
The interactive try-before-you-buy experience AR offers is one of the main factors influencing Gen-Z’s preference for technology while purchasing cosmetics. Testing products at a conventional store can be time-consuming and difficult. Users employing AR technology can digitally try on various cosmetics, including eyeshadows, mascara, and different lipstick shades, directly from their smartphones.
Without touching or testing items physically, this immersive experience enables Gen-Z customers to make educated selections about which ones best suit their skin tones and preferences.
Personalization and Customization
In line with Gen Z’s principles of individualism over collectivism and self-expression, augmented reality in cosmetics buying is a natural fit. Applications for AR can examine a user’s facial characteristics, skin tone, and other features to offer customized product recommendations.
Users can choose cosmetics that complement their natural beauty with the help of high personalization levels, increasing their confidence and satisfaction. As a result, AR encourages a more personal and tailored buying experience, strengthening the bond between Gen-Z and AR for cosmetic shopping.
Visual Storytelling in AR
The power of a solid visual narrative must not be understated when it comes to appealing to Gen Z consumers with their cosmetics. Brands must develop engaging and interactive stories about their products using augmented reality. By sharing user-generated material, showcasing makeup lessons, and demonstrating application techniques, AR for cosmetic shopping allows brands to increase their reliability and appeal.
Customers of Generation Z feel more linked to the brand’s vision and mission owing to this narrative technique. This method keeps customers informed and fosters loyalty and trust.
Eco-Friendly Shopping Alternative
Environmental awareness is a defining characteristic of Gen Z’s purchasing habits. When choosing products and companies, they prioritize sustainability and ecological friendliness. AR has already been hailed for supporting sustainable practices. These ideas align with AR-based cosmetics buying since they eliminate the need for wasteful physical product samples and testers.
AR for cosmetic shopping is more environmentally responsible as it enables consumers to virtually try-on products, lessening the environmental impact of conventional cosmetic testing.
Convenience and Accessibility
Convenience and flawless purchasing experiences are valued by Gen-Z. AR technology makes it possible to buy cosmetics from the comfort of one’s home or any place with an internet connection. This convenience element is vital in a world where time is valuable.
Gen-Z doesn’t feel the need to make time for time-consuming journeys to physical stores as they can easily discover and experiment with AR for cosmetic shopping. In fact, it has been estimated that by 2024, AR beauty trends will dominate the market.
Social Sharing and Community
Gen Z heavily relies on social networking, and AR improves their social purchasing experiences. AR-driven social eCommerce has already made a mark amongst the Gen-Z population. Users can record and share their virtual makeup looks on social media with the help of AR for cosmetic shopping.
Users sharing their AR-enhanced photographs and videos promote a sense of community among GenZ customers and provide indirect marketing for businesses. Shopping pleasure and excitement of social connection are combined in a win-win situation.
Data-Driven Decision Making
Data is a foundational asset in the Web 3.0 era. Apps for AR cosmetics frequently gather information on user preferences and behaviors, allowing businesses to improve their product offerings and marketing approaches.
Gen Z values this data-driven strategy since it ensures that the products they come across will likely match their preferences and demands. This, in turn, promotes their satisfaction with the brand and the ensuing technology.
AR for Cosmetic Shopping: The Unfolding Future for Gen Z
Gen Z prefers augmented reality when buying cosmetics. It provides several features that appeal to their beliefs, needs, and expectations. This tech-savvy generation connects strongly with AR due to its interactive and personalized functionalities.
Its easy-to-use feature set and dedication to sustainability make it even more popular among the young crowd. By encouraging involvement, community building, and ongoing innovation, augmented reality improves the purchasing experience.
With more young members of this generation becoming jobholders and, hence, end-users in the future, SelfStylo is rapidly helping companies add their products to the virtual AR fold! If you’re seeking a partner to help you through your AR journey, get a quick call back from us today!