In the beauty industry, customers’ expectations of brands, customer experience, and everything else have changed over time. Brands that manage to match the pace with every welcomed or unwelcomed change happening in the beauty industry are winning customers’ hearts.
Currently, what this industry is demanding from the brands is adopting AR – VR technology so that customers can have a real-time virtual try-on makeup facility in the virtual world. Virtual try-on is the apt word to use here.
Let’s explore how growth-seeking brands are using AR in makeup try-on and everything else that is required to offer personalized services to customers.
How Is AR Technology Revolutionizing The Beauty Industry?
AR or Augmented Reality is not a fad term. In fact, it’s the future. With the right implementation, AR is going to help brands, big or small, to leverage customer experience in every possible manner. Here is what we are talking about:
The issue with the beauty industry is that many of the customers end up making wrong purchases that don’t compliment their personality and skin tone. Trying a tester on hand is not enough to decide whether the foundation or lipstick is suitable for you from a makeup vanity. The same applies to the online store that fails to provide enough support to make the right purchase.
A virtual try-on feature can fix it. The feature allows customers to experience the products without actually try on in reality. The tool will start the live streaming of buyers’ faces and allow them to apply the makeup. This way, there will be customers’ actual faces and real skin tones on which the makeup will be tested, so it’s easy to figure out what suits them and what’s not.
The tool will let customers apply multiple products like lipstick, foundation, eyeliner, blush, and many more all in one go so that they can decide their entire look. So, not only can the customers decide which shade of foundation or lipstick suits them but also the entire look.
This was a revolutionary technology for the beauty industry, and its introduction allowed this industry to make the buying experience more personalized. The direct impact of this personalized experience was on sales and return rates.
Many brands that have placed their bet on AR are getting a good return.
Estée Lauder experienced a 2.5 times higher conversion rate when they implemented Lip virtual try-on makeup. The iMatch Virtual Shade Expert of the same brand leveraged customer loyalty, while e.l.f Cosmetics experienced a nearly 200% higher conversion rate after they used virtual try-on technology.
The use of AR is going to make things better for both customers and brands.
Brands That Have Harvested the Benefits Of AR
AR has already paved its path for many big beauty brands and has helped them to redefine their customers’ experience and service delivery. Here are some of the most successful AR tech implementation use cases.
- Dior has recently launched AR goggles that allow customers to see what’s happening behind a fashion show and how models & artists do makeup. The goggles allow people to be virtually present there without actually being there.
- L’Oreal Paris was the first beauty brand that launch a lens on Snapchat that allowed users to test Silkissime Eyeliner. As people could test it before actually buying it, it helped make sensible purchases.
- Rimmel London launched an open-source AR app, Get The Look, allowing users to try on makeup with the help of AR.
- NYX is taking AR usage for the beauty industry to a whole new level. The beauty brand has started using an AR-based tool that will allow a shopper to scan the product, and every notice-worthy information will be delivered to the shopper’s phone. Shoppers will be allowed to create an account and define their skin type. The salesperson could use this data to make personalized recommendations.
These are just a couple of examples. AR has many implementation opportunities for the beauty industry. All you need is the right tool, the right implementation, and the right usage.
They have made use of AR; Have you?
As a beauty brand, keeping up with the latest trend is crucial. Presently, AR implementation is the need of the hour. With tools like SelfStylo, you can easily deploy AR to deliver personalized services. Use it to help shoppers find out the makeup that suits the most without uploading the image. The tool brings realistic results without many hassles. Its implementation will certainly make the buying experience more apt and personalized.