“How is AR used in business” is a question that’s gaining the interest of companies looking to stay ahead of the curve. With the cost-effective implementation and easy accessibility, AR is an excellent choice for goal-oriented companies. Businesses can use augmented reality solutions to enhance customer experience and brand awareness to generate high revenue.
Many companies across different sectors are choosing augmented reality solutions to grow their business. The immersive AR experience helps enterprises streamline online shopping and drive sales. In this guide, we will help you understand how to implement augmented reality technology in the business industry with some real-life examples.
How To Implement AR In Your Business?
Custom AR apps allow customers to try products in the virtual world. The AR solutions overlay digital images in real-life environments to improve the customer shopping experience. Brands that leverage AR in-store can improve navigation and productivity. But, before we give an answer to “how is AR used in business,” let us discuss different industries that use augmented reality and virtual reality.
Virtual and augmented reality is one of the best business applications that have revolutionized the fashion industry. AR technology in fashion allows customers to analyze different products in the virtual world and view them in a 3D environment. AR can also offer engaging experiences when they shop online.
Virtual try-on tools powered by augmented reality let customers see themselves in any piece of clothing or makeup available at online stores. They can use smartphones or tablets to visualize garments or cosmetics on their bodies from the comfort of their homes before investing money.
SelfStylo is one of the best AR try-on tools that help fashion brands improve sales and customer engagement. With the clean UI/UX interface of SelfStylo, customers can easily view, apply, and shop for fashion products with a few simple clicks.
Using AR applications in the manufacturing sector helps companies to improve their business processes and workflows.
With AR, companies can increase employee safety and reduce the risks associated with it. AR technology helps employees understand how to use machinery in the virtual world.
Manufacturing companies use AR solutions to help employees with easy access to information. They can quickly understand the performance of existing equipment and infrastructure to offer real-time insights to employees.
In the fast-paced world, the automotive industry demands improvement in various processes and workflows. The two common uses of AR technology are remote assistance and workforce training.
AR-based remote help engineers show employees how to conduct vehicle repair and service maintenance. Besides employee training, automotive companies can use immersive designs in vehicle prototyping. This helps companies reduce the test setups and expensive manual prototypes.
Other industries like entertainment, travel, and the military use augmented reality to offer interactive 3D images and create memorable and personalized experiences for their customers.
Use Cases Of Augmented Reality In Business
Here are a few use cases of augmented reality in various sectors with examples. This will help you understand how is AR used in business and how you can leverage the power of tech.
AR For Increasing Sales
Houzz is using advanced technology to improve its sales and reach more audiences. The company uses AR to help customers better visualize how specific products will look in their houses. Viewing products in the virtual world helps the business fuel sales and boost engagement. The 3D tool of Houzz makes users 11 times more likely to purchase products, thereby driving sales.
Another company that used AR to improve sales is Wanna Kicks. The primary goal of the business is to help users understand how new products like sneakers would look on their feet before making a purchase.
Enhance Engagement and Boost Retention
Using Google Lens, customers can scan a product. By scanning, users can check product reviews, price comparisons, and product information using their smartphones. The primary goal of Google Lens is to provide plenty of information to online customers. It is a powerful marketing tool that helps companies to increase engagement and interaction to boost customer retention.
Creating Personalized and Memorable Customer Experience
Wella Professionals Smart Mirror
Wella’s Smart Mirror, powered by augmented reality, lets customers see how different hair colors would look on them. The face-recognition capabilities of the Smart Mirror help personalize the customer experience and reinvent past looks.
Using the interactive 3D technology, viewers can see the tattoo design on their body parts. The application will help customers view designs of 3D images of tattoos in the virtual world.
As augmented reality technology matures, many use cases of AR are emerging. In the coming years, we will probably see AR apps in more businesses. When paired with AI (Artificial Intelligence), augmented reality can interact with the physical environment to improve object recognition and tracking.
Integrate Augmented Reality In Your Business Strategy
Many brands have already implemented augmented reality to improve customers’ buyer journeys. New technologies like AR and VR help online shoppers understand the products in the virtual world before committing financially.
Fashion brands incorporate augmented reality to improve user experience, boost sales, and enhance customer engagement. On the other hand, manufacturing and automotive companies are using AR tools to streamline operations and improve efficiency.
If you want to introduce AR in business, it’s time to choose the best virtual makeup try-on tool. SelfStylo is a virtual try-on that helps customers view the products and take shopping to the next level. Schedule a free demo with SelfStylo experts to understand how is AR used in business to improve sales.