Virtual try-on software helps retailers take the online shopping experience to the next level. Instead of watching clothing or makeup of different sizes and cosmetics on models, customers want to see how a specific product will look on them. That’s why many brands are offering virtual try-on tools to help online shoppers discover, try, and shop for products without leaving their homes.
With the increasing convenience, customers want to make a purchase that fits their style, size, and fit from the comfort of their home. The augmented reality solution helps shoppers visualize how a product will look on their bodies in the real world. In this virtual try-on guide, we will walk through why retailers are choosing cutting-edge technology to boost sales. In addition, the article will focus on the things to consider while integrating the try-before-you-buy technology in their online stores.
Why Are Retailers Using Virtual Try-On?
A survey of shoppers revealed that 70% of customers struggle to find the right size and fit of clothing while purchasing online. This, of course, contributes to a spike in return rates which cost around $550 billion per year.
The ability to try before buying products, like in-store purchases, eliminates the problems of wrong purchases. When customers can virtually try the products using the AR social media filters or virtual dressing room, it helps them make a satisfactory purchase decision.
Let’s take a look at why retailers should choose AR experiences to boost sales and improve customer satisfaction.
Eliminate Wrong Purchases
The product return rate of eCommerce stores is high. The reason is that online shoppers buy multiple versions of the same item to get the right fit and style. This, in turn, increases the chances of product returns for fashion brands. That’s where the AR technology and virtual try-ons come to save the day.
The augmented reality tools help customers to try a wide range of styles and sizes using their smartphones. When customers try items before purchasing, brands can dramatically minimize returns, improve customer experience, and boost sales.
High Personalization
It’s no surprise that customers want to purchase products according to their looks, appearance, and fit. AR tools help customers find the right products and offer personalized recommendations.
For instance, the real-time data analytics gathered by the advanced AR and AI tools can be used to match customers with products quickly. In addition, it allows brands to upsell and cross-sell better by personalized pairing, thereby improving sales.
Contactless Try-On
Many consumers are still reluctant to go to stores and test products, especially cosmetics. For this reason, beauty and fashion brands are leveraging the power of contactless beauty apps. With AR-powered applications, customers can test different hues of lipsticks, eyeliners, mascara, eyeshadows, etc., on their faces without physical contact.
All they need to do is point the camera of their iOS and Android smartphones at their faces and select the makeup shade they want to try. The virtual try-on software will automatically apply the shades of makeup by overlaying digital images in the real-world environment. SelfStylo is one of the best virtual makeup try-on tools that help customers view realistic makeup shades virtually.
Things To Consider While Choosing Virtual Try-On Software
Even though there are many benefits of virtual try-on software, it’s essential to understand the critical aspects before integrating any AR tool. Now that we have discussed why to integrate AR, let us learn a few things to consider before choosing the best virtual try-on tool.
Clean UI/UX Interface
The primary goal of virtual try-on technology is to help customers make their shopping easier. That’s why choosing an AR tool with a clean user interface is vital. Such applications will allow customers to scroll through various makeup products, like lipsticks, eyeliners, etc., in a few simple clicks.
Accurate 3D Human Model
Fashion brands need to offer an authentic experience to their customers. However, not all AR tools are the same. Some AR tools offer realistic images in the virtual world, whereas other generic models and apps are not built to provide authentic images. While choosing the best virtual try-on experience, consider a virtual try-on app that accurately maps the human body and applies makeup to the face.
Exclusive Features
Augmented reality is a unique technology that keeps consumers engaged during the online shopping experience. Therefore, brands need to choose an AR mobile app with multiple features. Some most crucial elements to look out for include split-screen features and social media integration.
The split-screen feature allows customers to try products on half of their faces for better product visualization. Social media integration, on the other hand, enables users to share their AR experiences with their friends on social media platforms.
Boost Sales With Virtual Try-On Technology
Forward-thinking tech-savvy organizations like L’Oréal, Nike, Wacoal, Baume & Mercier, and Dior have integrated a photorealistic virtual try-on software in their business. The feature-rich tool positively impacts sales by boosting customer interactions with products and improving conversions.
If you’re a beauty and fashion brand wanting to streamline the customer buying journey, integrate virtual try-on technology into business today. Contact SelfStylo experts and schedule a free demo to understand the features of virtual try-on software.
