Virtual try-on technology is no longer an alien concept. From virtual try-on glasses to clothes, the fever is on.
With seamless integration of AR and real-time face tracking, it has set new standards for everyone to embrace. This is more evident when it comes to cosmetics. Today, consumers can envision how a particular shade of lipstick or mascara would look on them before trying it out in person.
With life-like output, virtual try-ons have done away with the uncertainty of online shopping and remarkably reduced the number of product returns.
In this article, we mull over how virtual try-on tools are all set to change the fabric of the beauty industry in 2024.
3D Facial Mapping: A Bigger and Better Story
According to a 2021 industry report, virtual try-on is poised to contribute massively, ushering a figure of $716 billion for the beauty industry by 2025. The Asia-Pacific region will hold the biggest share at 46%, closely followed by North America at 24%.
All credit goes to the matrimony of cutting-edge virtual try-on makeup with eCommerce platforms.
Virtual try-on online is the bedrock to harness the capabilities of 3D Facial Mapping and facial recognition. No wonder makeup enthusiasts are destined to witness cosmetics trials in an entirely novel way in 2024.
Bridging the Gap Between Online and In-Store Experience
Contrary to what many would like to believe, the impact of virtual-try isn’t just limited to online shopping but extends to brick-and-mortar structures.
With physical retail spaces embracing innovations like AR-driven virtual mirrors and camera-equipped kiosks, it’s a rewarding convergence.
Convenience is the keyword here. When a customer still gets to try a product virtually, even when standing inside a physical store, it’s definitely a double delight.
For a brand, it’s a win-win situation to design a shopping journey that promises an immersive makeup experience ousting the ordinary and conventional.
What Are The Benefits of Virtual Try On App
The transformative prowess that virtual try-on brings to the table accounts for a slew of benefits resonating throughout the beauty industry.
Statistics underscore the significance of AR visualization, with a remarkable 59% of consumers favoring the new tech. Enhanced sales figures, immersive shopping escapades, and efficient cost management are hallmarks of this revolution.
Rebuilds Customer Confidence
Inarguably, online shopping, especially for cosmetics, comes with a fair amount of apprehension. Precisely, where virtual try-on technology swoops in as a remedy.
Imagine not having to try a particular shade of foundation and still being able to add it to your cart. Thanks to game-changing algorithms that can efficiently recognize the skin tone and make personalized recommendations.
Thus, it leaves no room for doubt, builds customer confidence in the product, and narrows the product return window by as much as 64%. As a cosmetics brand, could you ask for more?
Creates Distinctive User Experiences
Creating a unique identity is integral to success in any business.
For industries adapting virtual try-on tech, it is imperative that you build a niche presence. The most effective way is to create tailored, immersive experiences.
Thanks to the fusion of intelligent algorithms with AR try-ons, which isn’t restricted to assisted makeup alone. It goes a step further to uncover valuable insights tapping into purchasing behavior, thereby enriching consumer preferences and trends.
Ranks High On Sustainability
The direct impact of virtual try-ons goes well beyond e-commerce.
Virtual try-on tools can significantly reduce waste and ecological footprints by eliminating the need for tangible product samples.
Besides, virtual trials of products are readily hygienic. That means it can easily foster customer trust and facilitate secure makeup experimentation without compromising safety. It is a great option for those who have sensitive skin and need to think twice before trying out a new beauty product.
Why Leading Beauty Brands Are Adapting Virtual Try Ons
The beauty industry is all set to pivot toward a rewarding future in 2024, and we have trailblazing brands leading the show.
The list is pretty glamorous, from Sephora to Charlotte Tilbury, M.A.C to L’Oreal Paris, Bobbi Brown to Maybelline. These brands have adapted to virtual try-ons and encourage their customers to use them. The idea is to transform them from a prospect to an informed buyer who, in turn, will become a brand loyalist.
Whether it’s product selection or real-time testing of cosmetics, cutting-edge AI at the center is making things possible. Take master shade matching, for instance, which is undoubtedly the crux of personalization, taking things up a notch.
The Future of Beauty Shopping in 2024
Virtual try-on technology has set forth a transformational journey that is sure to stay in vogue.
It makes perfect sense to bring convenience, confidence, and innovation in one frame and rethink how people shop for beauty products.
Undeniably, virtual try-ons are fast unlocking a world that transcends the traditional boundaries of cosmetics exploration. With AR as the chief driving force, real-time tracking and consumer engagement are among the beauty industry trends in 2024.
As the industry forges ahead, virtual try-on will be a game-changer. An imperative for brands to regain customer confidence, be sustainable, and establish brand identity.
With virtual try-on tools like SelfStylo, beauty brands can always stay ahead of their direct competitors to build a unique identity and boost sales figures. From showcasing an endless catalog of products to using data analytics to track the buying journey, SelfStylo is an all-in-one AR tool you will ever need.
Whether you are a B2B or B2C beauty brand, SelfStylo is the only future-proof, forward-thinking virtual try-on tool that you will ever need. Request a free demo of SelfStylo today!
