AR clothing try-on tools enable customers to virtually try different clothes during online shopping and make a definite purchase decision. In the highly competitive environment, the fashion industry (known to be the fourth most prominent sector of the global economy) is witnessing change and evolution. As customer habits change, eCommerce owners invest in emerging technologies like AR, AI, etc., to attract their target audience better.
AR clothing try-on uses the camera to capture the customer’s face and then virtually represent the product over the customer’s body in real time. This new technology helps retailers improve shoppers’ online journey and help them pick the right product to minimize return rates. This guide will focus on how AR clothing try-on filters revolutionize the fashion industry and how retailers can benefit from implementing them.
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Importance of AR Clothing Try-On Filters
The virtual try-on tool generally refers to when customers use their smartphones to try garments in a virtual environment. That means customers do not physically touch or feel the product. Instead, the AR tech superimposes virtual images in the real environment to let customers try the products from the comfort of their space.
The latest technology is an amalgamation of Augmented Reality, Computer Vision, Artificial Intelligence, Virtual Reality, etc., to provide an interactive and immersive user experience. Augmented Reality technology offers immense value to the fashion world. That said, the AR industry is expected to cross $198 billion by 2025, compared to $3.5 billion in 2017. Hence, there is no doubt that eCommerce in 2023 will be all about AR and its applications.
How AR Clothing Try-On Filters Benefit eCommerce?
AR is a high-demand emerging technology as it can help fashion industry players improve the online shopping experience for users and maintain an efficient sales channel. Below we have listed the top benefits of AR clothing try-on in the fashion industry and why the advanced technology will drive the world in 2023.
AR Boost Profitability
Many big fashion industry retailers have integrated the latest technology to help customers try garments, accessories, and even makeup products online using mobile devices. Customers love brick-and-mortar stores as they can physically try different products before consumers pay for them.
AR in fashion is helping online stores to help customers leverage the power of new-gen technology and reinvent their business operations. The body tracking and segmentation technologies ensure that consumers get a highly realistic experience when they browse the brand’s products. When customers are satisfied with their choice, it helps eCommerce retailers to improve their profit margins and retain customers.
AR Foster Personalization
Customers want to purchase products that reflect their personality and flair. So besides letting customers explore the online collection, AR technology embeds a touch of personalization when customers purchase items through virtual try-on clothing.
The advanced features of AR clothing try-on will help retailers give personalized recommendations to customers based on their browsing habits and buying decisions. When customers use AR clothing try-on filters to view, try, and purchase the products, it improves sales and revenue for retailers.
Zero Unsatisfied Purchases
Buying clothes is time-consuming, as customers always look for products that align with their style and look. However, purchasing clothes online is the trickiest job due to the lack of a trial room facility to try the products and finally pick one. This is where AR clothing try-on filters save the day for eCommerce owners and retailers.
The new Augmented Reality tool lets customers visualize themselves in the product before they hit the purchasing button. As a result, this trying and buying opportunity minimizes the expensive return rates for customers and generates better revenue for brands in the long run.
Attract Gen-Z Users
Gen-Z consumers have grown up with technology, and eCommerce owners should integrate AR to appeal to young people. For example, the AR clothing try-on filters help consumers make wise purchases while enjoying an immersive experience.
In addition, AR tools allow retailers to connect with Gen-Z users through social media platforms. For instance, when customers try a particular clothing product through AR, they can share their experience on social media platforms and flex their digital apparel. Hence, integrating AR filters help brands drive conversions, boost sales, improve revenue, and connect with the young generation.
SelfStylo, an AR makeup try-on tool, is built for fashion brands to improve user experience and boost brand awareness. The tool lets users try different makeup shades and share their experiences on social media, helping brands generate sales and profit margins.
ALSO READ: Augmented Reality Apps: Why Fashion Brands Are Using AR?
Implement AR Clothing Try-On in Your ECommerce
The future of AR and VR is bright, and retailers that adopt the technology at the earliest will stay ahead in 2023. Some best benefits of the latest technology are the immersive experience and personalized shopping given to customers. Not only clothing brands but cosmetics brands should also implement AR apps to improve how customers purchase different makeup products.
If you are an eCommerce owner, reinventing your business to meet the demands of the online era is essential. Like AR clothing try-on filters, SelfStylo is a makeup try-on application that lets users try different makeup products like lipstick, mascara, eyeliners, eyeshadows, etc., before making a final purchase decision.