Prashant Sharma

The fashion industry is no stranger to innovative use of technology and futuristic concepts. From 3D-printed clothing and spray-painted dresses

The global movement towards healthy living and the rising popularity of athleisure have led to the activewear business experiencing fast

The fast fashion industry’s inexpensive and throwaway garment consumption has left adverse environmental and social effects. Sustainable practices are becoming

The idea of the metaverse, which promises an entire digital realm where people can connect, work, and even shop, has

Cosmetic brands must identify creative solutions to reduce expenses without sacrificing product quality. For beauty brands, augmented reality (AR) has

Born between the mid-1990s and the beginning of 2010s, Gen-Z has grown up in a digital era where smartphones, social

Augmented reality has added a new chapter to product advertising. Brands have quickly taken cognizance of the evolving digital space,

Incorporating 3D body mesh technology into augmented reality (AR) try-on devices is one of the most intriguing breakthroughs in this

The fashion industry is under increasing pressure to embrace sustainability in a world where people are becoming more aware of

The Metaverse is the most recent area of expansion for the eCommerce industry, advancing at a dizzying pace. Social eCommerce